Ghost mannequins, also known as invisible or hollow mannequins, are used in product photography to make garments appear as if they are worn by an invisible model. This involves taking multiple photos of clothing on a mannequin from different angles, then merging the images to remove the mannequin and leave only the clothing visible.
Using ghost mannequins provides a clean and professional presentation, allowing customers to focus solely on the clothing without distractions. It also enhances the customer’s visual experience, leading to increased engagement and likelihood of purchase.
In summary, ghost mannequins offer a unique and visually appealing way to showcase clothing, elevating product photography and ultimately boosting sales and customer satisfaction.